Welcome NEIA's
Digital Publication!

A note before you dive in: As you scroll through this publication you'll notice the page moving horizontally and/or vertically at times. This is the intended experience. No adjustments to your normal, vertical scrolling techniques (up and down) are required!

Tell Your Story

Do you have a favorite product or brand? What do like about it? What drew you to it in the first place?

By John Turner

Innovators explored this topic in art. Among their favorite brands they were asked to quickly sketch all of the logos they could remember. The class had a brief discussion about what makes a logo great and identified the following: memorable, distinctive, simple, and tells a story.

For the next three weeks, Innovators would develop a logo that would represent their personal brand identity. They would sketch, seek feedback, and refine their work. As they moved to digitize their sketches they learned a few fundamentals using Adobe Photoshop and Illustrator. For the final class, each student would share their finished logo and poster presentation. The results were outstanding and everyone discovered a new appreciation for art by applying it to real life. Creating logos to represent a personal brand provides a unique way to tell your story!